OOH | ESPN
Out-of-home advertising is content that is displayed outside of a consumer's home; for ESPN these include animated digital billboards in places like New York City, Las Vegas, and Los Angeles.
TIMES SQUARE SUPERSIGN
The ABC Supersign in Times Square is owned and operated by Disney, with opportunities for ESPN to advertise various campaigns. The layout typically includes animated graphics on ribbon boards with a flat screen running the TV spot.
Live feed: https://abcsupersign.disneyadvertising.com/
LAS VEGAS STRIP
With the 2023 WNBA All-Star Game in Las Vegas, ESPN had inventory on some of the largest billboards on the Strip, spanning thousands of feet.
LOS ANGELES PENDRY HOTEL
The ESPY Awards take place at the Dolby Theatre in Los Angeles, with the athletes staying at the nearby Pendry Hotel. The exterior of the hotel acts as a billboard, on which we were able to advertise the 2023 ESPYS.
